Posts tagged ict strategy
Changing the Drivetrain
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Rolls Royce is legendary. When you talk to someone about a luxury vehicle, forget about the electronic gadget loaded Honda or the spacious yet bulky Jeep. Even Mercedes doesn’t quite cut the class because I’ve heard the people living in the slums of India are able to afford one these days. The ultimate thrill of owning a Rolls is simply being able to say to a group of snobby high class people is “I own a Rolls” and that pretty much kills the competition. Let’s face it. You don’t exactly get V12 engines which make practically no sounds when started in every car these days. Most cars start off with the wheezing sounds and then gasp for life. Rolls starts with a whisper and you could be standing in a really quiet street and still not know when a Rolls breezes past – it’s simply brilliantly quiet. And we’ve all heard the stories about people having had the pleasure of owning a Rolls. According to the rumors, you’re never really the owner of a Rolls. Technically, you’re leasing a very expensive brand label and being given the privilege to sit in a car that has been crafted painstakingly by hand. Forget about complaining about the fuel. If you can afford the car, you can afford to pay for the fuel that goes into the 6.75L engine. The boys and girls at Rolls keep in touch with all their customers not out of sheer concern for the customer but more for the sake of knowing how their creation is doing and being kept. They actually want to know if the vehicle makes any creaking sounds and they do want to fix any creaks lest it becomes a major creak in their branding later on. You don’t find Rolls owners going around telling people that they have a Rolls but it creaks for some reason – it simply doesn’t happen because the dedication put into the car is a clear indicator that Rolls doesn’t simply hire people. They hire Rolls enthusiasts with the spirit for perfection in everything they do. That probably explains why the car is hand painted as well and the finishing lines alone taking a few hours per stroke.
I suppose the thing about the Rolls is the drivetrain. It is truly one of the most marvelous pieces of equipment that man could make to perfection. The fact that each gear is hand fitted and tested for any sounds makes it more impressive because you don’t get that with other luxury vehicles and if the gear doesn’t mesh or play well with the other gears, its chucked aside and another one is brought in to make it work. Sheer perfection. I think if someone spends so much time and energy into getting the gears right, they are probably very serious about their job. And it is this dedication for detail that makes the Rolls a class on its own. You don’t get Honda fiddling around with their vehicles drivetrain’s because all of these vehicles are built on the factory line with little or no human intervention required. And then there’s the hand stitched leather and handmade wood grain finish which requires quite a bit of experience to match. So really in the end, you’re not exactly buying a car – you’re buying a piece of art and that is definitely a piece you can be proud of because you had a say in every piece of luxury that went into the car. From the paint right down to the little tables inside, you get to choose what you want and how you want it and the Roll’s team will be more than happy to accommodate your request although I don’t think you’re going to have much luck convincing them to put under carriage neon lights and a hotdog muffler. So then it should come as no surprise to you that in the spirit of modernization, Roll’s has decided to go with the times and have made a colossal blunder which is likely to cause them to not only raise a few eyebrows but also cost Roll’s customers in the future. (more…)
